參與路跑活動之行為意向研究

A Study of Behavior Intention to Join Road Running

林金賢(Chin-Shien Lin) ； 張瑞元(Ruei-Yuan Chang) ； 廖偉志(Wei-Chih Liao) ； 蕭叔文(Shu-Wen Hsiao)

《休閒保健期刊》 22期 (2019/12) Pp. 1-27

摘要

近年人們對健康觀念的重視，使得路跑活動盛行。而智慧型手機和穿戴式設備的推出，讓路跑運動有了不同的樣貌。本篇研究以計劃行為理論為基礎，來探討影響民眾會參與路跑活動之因素。並探討是否參與過路跑社團和是否使用穿戴式設備對於參與路跑活動之行為意向是否具有調節效果。研究結果顯示，民眾對於路跑活動的行為意向受到態度、主觀規範和行為控制知覺的影響，其中以行為控制知覺的影響性最大。是否參與過路跑社團和是否使用穿戴式設備這兩個變數對於參與路跑活動之行為意向具有調節效果。

關鍵字

計畫行為理論 ； 路跑活動 ； 路跑社團 ； 穿戴式設備

並列摘要

People place a high value on healthy life style. Road running activities become more popular in the recent years. But the appearance of road running had been changed because wearable devices and smartphones are available. Based on the theory of planned behavior, this study investigates the factors of the participation of road running and discusses the moderating effects of joining road running community and using wearable devices on the formation of behavioral intention of participating road running activity. Our results show that the behavioral intention of road running is influenced by attitude, subjective norm, and perceived behavioral control. Perceived behavioral control is the largest impact factor of behavioral intentions. The factors that whether to join the road running organizations and whether to use wearable devices moderates the formation of behavioral intentions of joining road running activity.

並列關鍵字

theory of planned behavior ； road running ； road running community ； wearable devices