The trend and value of big data has been becoming a hot topic globally. In addition, it has exerted a great influence on business and management in the corporate world. For sport industry, data analysis has been practicing for years and the "Big Data analysis" has already changed the game of sport. In the new era of Big Data, while challenges arise simultaneously with opportunities of it, the critical factors for the corporates to be successful is to apply "Big Data analysis". Literature review was applied to understand the application and development of Big Data analysis in Taiwan's sport. And the findings emphasize the concept and uniqueness of the "Sport Big Data". The findings are helpful for the competitiveness of sport industry in the future.