Organic optoelectronic materials can be produced with near infinite possibilities and designs by chemical synthesis through the boundless imagination and ingenuity of our synthetic organic chemists. These new material structures also bring about interesting and novel chemical characteristics as well as physical properties that are often found useful for the application of organic electroluminescent devices (OLEDs). To be competitive in the global research and technology development environment, computational simulation and analysis as applied to optoelectronic material design can be the key to success in materialization. This paper will describe the principle as well as a number of examples demonstrated in the OLED laboratory of National Chiao Tung University, Hsinchu, Taiwan where Density Functional Theory of first principle computing technology has been successfully employed in the simulation and structural analysis of novel electronic materials designed specifically for a broad range of OLED applications.