The color management and a new video color management proposal are introduced. The proposal includes the color management work flow from a camera to a display. The realization of this proposal requires the agreement between camera manufacturers and display manufacturers, including color device models and the image processing unit based on the proposed color management module. It is expected that users' preference can be satisfied by the color appearances of a variety of displays following the proposal, e.g., the color reproduce of captured scene, the realization of "what you see is what you get", or a specific preferred color appearance. The preferred color such as skin color is realized with tuning display color appearance by the display manufacturer. The proposed video color management technique is also helpful for a manufacturer to tune displays and guarantee the same color appearance.