社群媒體應用在大專運動球隊管理之研究

本研究旨在瞭解現今社群媒體應用在大專運動球隊管理現況、阻礙情形及接受度。本研究採訪談法及問卷調查法為研究工具，以雲嘉地區之大專運動球隊為研究範圍，以雲嘉地區抽取共10位教練及選手進行訪談，並回收有效問卷384份。在資料研究分析上，以描述統計分析及分析逐字稿進行資料分析，研究結果顯示：球員使用社群媒體Facebook與Line在每天平均使用時間上，聊天功能使用時間近乎30分鐘以上，是所有功能使用時間最長的。球員使用社群媒體Facebook與Line在每週平均使用次數上，使用最多次的功能為聊天，每週平均使用五次，使用率幾乎高達每天都會使用。

關鍵字

球隊；社群媒體；阻礙因素

並列摘要

This research aims to understand social community media management application to collegiate sports team status, obstacle factor, and acceptance. The research used interview method and questionnaire method as research tools to Yunlin and Chiayi area of collegiate sports teams for the research scope. There are 10 interviews in Yunlin and Chiayi drawn coaches and players, and also received 384 valid questionnaires. In the data analysis, descriptive statistics analysis and transcript data analysis, the results show: Players use social community media like Facebook and Line to chat for about 30 minutes in average for everyday. which is longest using time in all the apps. In every week’s use frequency. Player use social community media like Facebook and Line 5 times in average for chatting. which means they chat almost everyday.