It is manufactured in China that there are 65% sport articles in the globalization whole world of now, China has already been the qualified sport articles world factory but the gateway of a country of China is opened formally under WTO basic principle, and will compete together with overseas enterprise, but how to compete with international sport enterprise under the environment of this, it is the urgent problem that mast be solved at present of manufacturing industry of the sport articles in China. This research moves on China at first marketing system. industrial policy of the manufacturing industry of the products cooperate with the regulation, fund cost, such questions as marketing talents, etc. do the discussion, and to above-mentioned problems, propose it under WTO frame, articles opportunity and challenge that manufacturing industry face, sport of China, offer articles manufacturing industry because countermeasure of answering sport of China, finally, reference as the industry of movement of our country.