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  • 會議論文

WTO框架下中國運動用品製造業的發展對策探討

Development Countermeasure Discussion of the Movement Articles Manufacturing Industry of China under WTO Frame

摘要


在現今全球化全世界有65%的運動用品在中國生産製造,中國已是名副其實的運動用品工廠,而在WTO基本原則下中國的國門正式打開,並將與國外企業一起競爭,但在此環境鄴如何與國際蓮動介業競爭,是中國運動用品製造業目前急須解決的問題。 本研究首先就中國運動産品製造業的營銷體制、產業政策與法規的配、資金成本、營銷人才等問題作探討,並針對上述問題,提出在WTO框架下,中國運動用品製造業面臨的機遇與挑戰,最後提供中國運動用品製造業因應的對策,作爲我國運動產業之參考。

關鍵字

運動用品 製造業

並列摘要


It is manufactured in China that there are 65% sport articles in the globalization whole world of now, China has already been the qualified sport articles world factory but the gateway of a country of China is opened formally under WTO basic principle, and will compete together with overseas enterprise, but how to compete with international sport enterprise under the environment of this, it is the urgent problem that mast be solved at present of manufacturing industry of the sport articles in China. This research moves on China at first marketing system. industrial policy of the manufacturing industry of the products cooperate with the regulation, fund cost, such questions as marketing talents, etc. do the discussion, and to above-mentioned problems, propose it under WTO frame, articles opportunity and challenge that manufacturing industry face, sport of China, offer articles manufacturing industry because countermeasure of answering sport of China, finally, reference as the industry of movement of our country.

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