超級籃球聯賽(SBL)賽事資源整合個案研究

A Case Study on SBL's (Super Basketball League) Resources Integration

江忠僑(Chung-Chiao Chiang) ； 陳金盈(Chin-Ying Chen)

《兩岸體育與運動休閒產業發展研討會論文集》 2007 (2007/11) Pp. 70-82

https://doi.org/10.29538/LATY.200711.0070

摘要

本研究經由文獻分析法及深度訪談，瞭解中華民國籃球協會舉辦之第1季至第3季超級得聯賽資源整合現況。結果發現：中華籃協藉由SBL賽事所挹注各項資源，發展台灣籃球運動，同時創造SBL賽事價值；此一現象爲非營利運動組織與企業相互合作進而發展爲互助之夥伴關係的多贏局面。

關鍵字

非營利組織 ； 運動組織 ； 運動行銷

並列摘要

This study was achieved by literatures analysis and deep interview to understand Super Basketball League's (SBL) first three seasons hosted by the Chinese Taipei Basketball Association (C. T. B. A.). The result: The C. T. B. A. developed Taiwan basketball games through balancing SBL's resources, furthermore increasing the value of the game; The phenomenon which was both Non-profit organizations and enterprises cooperated mutually developing a partnership from which both parties equally gain.

並列關鍵字

Sport Organizations ； Non-profit organizations ； Sports Marketing