GLAMR整合式資訊服務行銷－以世界宗教博物館為例

Museum of World Religions as an Example of Marketinglntegrated Information Services of GLAMR

林志鳳

《海峽兩岸檔案暨微縮學術交流會論文集》 2020年 (2020/05) Pp. 19-25

摘要

圖書館，檔案館，博物館，記錄（館），策展（Glary, Library, Archives, Museum, Record，GLARM）等為資訊及知識的傳播平台，不同館種各有行政體系及運作方式。世界宗教博物館內涵有圖書館檔案館博物館記錄（館）佐以網站及網頁策展行銷推廣該館之資訊服務，可為GLARM資訊及知識的傳播平台具體而微的範例。本文淺釋GLAMR定義，簡介世界宗教博物館，以資訊服務行銷角度建議世界宗教博物館可形成GLAMR知識的傳播平台之建議。

關鍵字

整合式資訊服務行銷 ； 知識傳播 ； 知識傳播平台 ； 世界宗教博物館

並列摘要

Gallery, Library, Archives, Museum, Records (GLAMR) are institutions of information and knowledge communication. Each institute belongs to its own administrative system. Museum of World Religions contains forms of library, archives, museum, and records along with Internet connection and Webpage as digital content curation and exhibition. It is an example of GLAMR information and knowledgecommunication platform. This article explains GLAMR as information and knowledge communication platform, briefly describes Museum of World Religions, and expresses suggestions of building GLAMR platform from viewpoints of integrated information service marketing.

並列關鍵字

GLAMR ； knowledge communication ； knowledge communication platform ； integrated information services