As the thought of customer-orientation has become an ethos in the 21(superscript st) century, the relationship management between enterprises and customers has become an indispensably critical consideration on business strategies for enterprises in the new century. After all, all loyal customers could become the defender of enterprises, not just the role of spoke person (circulator). However, how this strategic thought can become concrete and effective action power? This study adopts the pull strategy view-point in the domain of marketing studies, and comes up with creating customer value business model, which is one of the effective methods for enterprises to create competitive advantages. Therefore, enterprises can utilize limited resources in the process of planning, supply, delivery and retention of customer value. Do enterprises continuously create value for customers, enterprises will be able to establish a profound and long-term relationship with customers, and further maintain long-term mutual benefit relations.