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作者(中):王晨
作者(英):Wang, Chen
論文名稱(中):綠色供應商管理之實踐: 以A公司為例
論文名稱(英):A Study on the Practices of Green Supply Chain Management: Case study of Campany A
指導教授(中):羅明琇
指導教授(英):Lo, Ming-Hsiu
口試委員:鄭辰仰
王貞雅
口試委員(外文):Cheng, Chen-Yang
Wang, Chen-Ya
學位類別:碩士
校院名稱:國立政治大學
系所名稱:企業管理研究所(MBA學位學程)
出版年:2021
畢業學年度:109
語文別:中文
論文頁數:43
中文關鍵詞:永續供應鏈供應商管理品牌電腦產業交易成本策略行銷分析
Doi Url:http://doi.org/10.6814/NCCU202100773
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近年永續開始進入供應鏈策略思維中,範圍從基本的合規延伸到數個面向的管理與審查。供應鏈牽一髮而動全身,這不只牽涉到企業本身,更需供應鏈上所有夥伴的合作。而品牌商身為社會及消費者的關注焦點,開始積極與供應商研擬對策、進行改革。將環境、勞工、健康與安全等議題都整合到供應鏈管理概念上,形成一個更為完整的供應商管理機制,使企業在多變的環境下更能接受挑戰,以利於企業的永續經營。
本研究以A電腦公司為個案研究對象,探討企業如何選擇重要的永續議題及如何經由方法論評估永續績效。探討個案公司在實踐綠色供應商管理所採取之作法及所遇困難,並針對其解決方法以策略行銷分析,比較實施之成效。希望能為有意實施永續供應鏈之企業提供綠色供應商管理作為之參考。
In the recent years, sustainability has become a critical issue in supply chain management, an evolution from mere compliance to multi-faceted measurements and audits. This requires corporations to change internal culture and operation procedures, involving not only the corporation itself, but also dictating cooperation of all supply chain partners. Furthermore, since branded companies are under constant attention of society and consumers, they have begun to actively work with suppliers to develop measures in line with sustainability. They have started to integrate environmental, labor, health and safety issues into supply chain management to form a more comprehensive supplier management framework that equips corporations with better preparedness for challenges in the changing environment.
This thesis used Company A as the case study to explore how companies identify key sustainability issues and the appropriate methodology for sustainability performance evaluation. The paper also discussed practices and difficulties encountered by Company A in green supplier management, further analyzing its solutions with a strategic framework to assess the effectiveness of implementation. This research aims to provide a general set of recommendations to corporations who wish to execute green supplier management for achieving the goal of sustainable supply chain.
謝辭 II
摘要 III
ABSTRACT IV
目次 V
表次 VI
圖次 VII
第一章 緒論 1
1.1研究動機 1
1.2 研究目的 2
1.3 研究方法與流程 2
第二章 文獻回顧 4
2.1 綠色供應商管理之相關文獻 4
2.2 交易成本理論與策略行銷分析之相關文獻 5
第三章 產業與公司介紹 9
3.1 研究對象 9
3.1.1 台灣品牌電腦產業概況 9
3.1.2 電子產品環保法規的發展 11
3.1.3 公司介紹 12
3.1.4 為何發展綠色供應鏈 14
3.2 永續供應鏈的困難 16
第四章 綠色供應商管理 19
4.1永續發展之內部條件 19
4.2綠色供應商管理作法之分析 26
第五章 結論與建議 37
5.1研究結論與發現 37
5.2研究限制及未來研究方向 40
參考資料 41
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