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According to the National Development Council’s population estimates, Taiwan will enter a super-aged society in 2025. Dementia, a disease that occurs with the aging of the population, not only threatens family safety, but also endangers social stability and national development. In 2018, the Ministry of Health and Welfare, in view of the general public's insufficient awareness of the long-term care crisis, formulated and promoted the "Dementia Prevention and Care Policy Program and Action Plan 2.0". The dementia prevention concept of care, emphasizing the community and the elderly in the region, makes Taiwan a friendly dementia society.
Insurance companies have employees all over Taiwan. Due to the characteristics of the industry, it is more suitable for the government and local policies to promote and communicate with the dementia prevention and care policies. For this reason, the research company responded to the government's call and mobilized the company and the province. Manpower and material resources, promote the "integration of resources, the elderly and the elderly" topic marketing activities, establish the company's public image and enhance the company's brand value, and hope to take this opportunity to increase business contact with customers, improve long-term product identification and transaction opportunities, this paper is correct It is to study the marketing promotion of this topic and evaluate the company's benefit.
The research results of this paper show that the research company’s marketing activities on the topic of ``integration of resources, aging and co-ageing'' have shown affirmation and recognition in the company's image and brand value, the public's goodwill towards the company, the recognition of long-term products, and the sales of long-term products. Positive response. However, the establishment of a dementia-friendly society depends on the concerted efforts of the government, enterprises and the people, and long-term continuous efforts.
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