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In recent years, more and more artists and internet celebrities have created their own brands, such as Jay Chou, Alyssa Chia, Xiao Jingteng, etc. These artists have the advantage of endorsement. More importantly, Facebook, Instagram, and YouTube have been active in social media in recent years, and the artists have been actively operating in their own social media and have the high social voice, so that their own brands can be through their own social media to acquire lots of users and exposure.
This case analyzes the growth process, product positioning and marketing strategy of Star A's brand and to know how artists can directly transfer their own value to the brand, and achieve brand value and the continuation of the artist's own popularity through their own- brand. |