|
ㄧ、中文文獻 田耕銘,洪嘉馨,黃政仁,張深閔,2019,普祺樂實業有限公司—創造價值的契機,管理評論,第38卷第1期:45-63。 行政院主計總處,2020,109年家庭收支調查報告,行政院主計總處。 行政院主計總處,2020,平均每人月消費支出按區域別分,行政院主計總處。 行政院消費者保護會,2017,106 年度國民消費意識及消費行為調查期末報告,行政院消費者保護會。 吳安妮, 2019,企業策略的終極答案,臺北:臉譜出版社股份有限公司。 吳安妮,2001,作業制成本制度 (ABC) 在管理決策上之效益,會計研究月刊,第182 期:59-63。 林南宏,范清永,陳顗淋,王蘭薰,2014,建立自有品牌-電子零件通路商使用自有品牌的評估,管理研究學報,第14卷第1期:23-63。 黃宥錡,2021,作業價值管理對企業資源配置決策之影響–以台灣P通路代理商為例,國立政治大學會計學系未出版論文。 戴國良,2012,通路管理–行銷策略與企劃實戰案例,臺北:鼎茂圖書出版股份有限公司。 Philip Kotler and Kevin Lane Keller,2012,行銷管理學 (駱少康譯),新北:臺灣培生教育出版股份有限公司 (原著出版於2011)。 二、英文文獻 Aiken, L. S., West, S. G., and Reno, R. R. 1991. Multiple regression: testing and interpreting interactions. Newbury Park: Sage Publications. Bakewell, C., and Mitchell, V. W. 2003. Generation Y female consumer decision‐making styles. International Journal of Retail & Distribution Management 31 (2): 95-106. Bakewell, C., and Mitchell, V. W. 2004. Male consumer decision-making styles. The International Review of Retail, Distribution and Consumer Research 14 (2): 223-240. Bakewell, C., and Mitchell, V. W. 2006. Male versus female consumer decision making styles. Journal of Business Research 59 (12): 1297-1300. Baltas, G., and Argouslidis, P. C. 2007. Consumer characteristics and demand for store brands. International Journal of Retail & Distribution Management 35 (5): 328-341. Batra, R., and Sinha, I. 2000. Consumer-level factors moderating the success of private label brands. Journal of Retailing 76 (2): 175-191. Bawa, K., and A. Ghosh. 1999. A model of household grocery shopping behavior. Marketing Letters 10 (2): 149-160. Bricker, J., Krimmel, J., and Ramcharan, R. 2021. Signaling status: the impact of relative income on household consumption and financial decisions. Management Science 67 (4): 1993-2009. Cho, S., and Workman, J. E. 2014. Relationships among gender, fashion leadership, need for affect, and consumers' apparel shopping preference. Family and Consumer Sciences Research Journal 42 (4): 369-385. Chou, H. Y., and Wang, T. Y. 2017. Hypermarket private-label products, brand strategies and spokesperson persuasion. European Journal of Marketing 51 (4): 795-820. Cooper, R., and Kaplan, R. S. 1988. How cost accounting systematically distorts product cost. Management Accounting 69 (10): 20-27. Cooper, R., and Kaplan, R. S. 1991. Profit priorities from activity-based costing. Harvard Business Review 69 (3): 130-135. De La Paz, P. T. 2003. Determinants of housing prices in Spanish cities. Journal of Property Investment & Finance 21 (3): 109-135. Dholakia, R. R. 1999. Going shopping: key determinants of shopping behaviors and motivations. International Journal of Retail & Distribution Management 27 (4): 154-165. Frank, R. E., and Boyd Jr, H. W. 1965. Are private-brand-prone grocery customers really different? Journal of Advertising Research 5 (4): 27-35. Glynn, M. S., and Chen, S. 2009. Consumer‐factors moderating private label brand success: further empirical results. International Journal of Retail & Distribution Management 37 (11): 896-914. Griliches, Z., and Mason, W. M. 1972. Education, income, and ability. Journal of Political Economy 80 (3): 74-103. Herstein, R., and Tifferet, S. 2007. An investigation of the new generic consumer. Journal of Consumer Marketing 24 (3): 133-141. Hoch, S. J. 1996. How should national brands think about private labels? MIT Sloan Management Review 37 (2): 89-102. Hoch, S. J., and Banerji, S. 1993. When do private labels succeed? MIT Sloan Management Review 34(4): 57-67. Imam, F. 2013. Gender differences in impulsive buying behavior and post-purchasing dissonance under incentive conditions. Journal of Business Strategies 7 (1): 23-29. Kasotakis, D., and Chountalas, P. 2014. Consumer attitudes towards private label products: an empirical investigation. Proceedings of The ERA-9 International Scientific Conference (9): 18-26. Kumar, V., and K. Karande. 2000. The effect of retail store environment on retailer performance. Journal of Business Research 49 (2): 167-181. Kuo, R. J., Chi, S. C., & Kao, S. S. 2002. A decision support system for selecting convenience store location through integration of fuzzy AHP and artificial neural network. Computers in Industry, 47 (2): 199-214. Lambert-Pandraud, R., and Laurent, G. 2010. Why do older consumers buy older brands? The role of attachment and declining innovativeness. Journal of Marketing 74 (5): 104-121. Lee, S. H., Workman, J. E., and Jung, K. 2016. Brand relationships and risk: influence of risk avoidance and gender on brand consumption. Journal of Open Innovation: Technology, Market, and Complexity 2 (3): 14-28. Lybeck, A., Holmlund-Rytkönen, M., and Sääksjärvi, M. 2006. Store brands vs. manufacturer brands: consumer perceptions and buying of chocolate bars in Finland. The International Review of Retail, Distribution and Consumer Research 16 (4): 471-492. Olbrich, R., and Grewe, G. 2013. Proliferation of private labels in the groceries sector: the impact on category performance. Journal of Retailing and Consumer Services 20 (2): 147-153. Ordun, G. 2015. Millennial (Gen Y) consumer behavior their shopping preferences and perceptual maps associated with brand loyalty. Canadian Social Science 11 (4): 40-55. Ortega, D. L., and Tschirley, D. L. 2017. Demand for food safety in emerging and developing countries: a research agenda for Asia and Sub-Saharan Africa. Journal of Agribusiness in Developing and Emerging Economies 7 (1): 21-34. Querbes, A., and Koen F. 2017. Evolving user needs and late-mover advantage. Strategic Organization 15 (1): 67-90. Richardson, P. S., Jain, A. K., and Dick, A. 1996. Household store brand proneness: a framework. Journal of Retailing 72 (2): 159-185. Ritchie, B., and Brindley, C. 2000. Disintermediation, disintegration and risk in the SME global supply chain. Management Decision 38 (8): 575-583. Robicheaux, R. A., and Coleman, J. E. 1994. The structure of marketing channel relationships. Journal of The Academy of Marketing Science 22 (1): 38-51. Sebri, M., and Zaccour, G. 2017. Cross-country differences in private-label success: an exploratory approach. Journal of Business Research 80 (11): 116-126. Shetty, Y. K. 1993. Aiming high: competitive benchmarking for superior performance. Long Range Planning 26 (1): 39-44. Valaskova, K., Kliestikova, J., and Krizanova, A. 2018. Consumer perception of private label products: an empirical research. Journal of Competitiveness 10 (3): 149-163. Yeh, C. H., Wang, Y. S., and Yieh, K. 2016. Predicting smartphone brand loyalty: consumer value and consumer-brand identification perspectives. International Journal of Information Management 36 (3): 245-257. Zengin, Y., and Ada, E. 2010. Cost management through product design: target costing approach. International Journal of Production Research 48 (19): 5593-5611.
|