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Aged society has become one of the major topics in Taiwan; it results in reduced working age population, inequality in medical resources, and social isolation among the elderly. In order to improve such situation and emerging problems, the present study is to propose an innovative service, which enables the youth and the elderly to collaborate and create screenplay about life stories. The study aims to make the senior citizens realize their experience is valuable, and their life stories can apply in many ways and forms of arts, hence help them gain more confidence. On the other hand, college students major in theater and film can draw inspiration from the senior citizens’ sharing, produce original screenplay to enrich creative industry. Copyright of screenplays is the property of the service.
To achieve these purposes, this study establishes two-sided platform to fulfill both the elderly’s demand for interactive learning and the demand in content from creative industry. The study firstly collect secondary data to conduct market research and understand existing creative aging activities, using these information to design the services of “Creative Content Club (CCC)” , and determine the target market and target audience. Then the study uses qualitative and quantitative approaches to verify the possibility of the proposal of CCC, and comprehend more about the potential customers, develop the business strategy and marketing plan of how CCC operates as a social enterprise.
Key words：Creative Content Club, youth-elderly collaboration, social enterprise, two-sided platform |