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作者(中文):余國暉
作者(外文):Anthony Jianto
論文名稱(中文):Structural Analysis of Taiwan's Medical Device Industry
論文名稱(外文):台灣醫療器材產業的結構分析
指導教授(中文):洪世章
指導教授(外文):Hung, Shih-Chang
學位類別:碩士
校院名稱:國立清華大學
系所名稱:高階經營管理碩士在職專班
學號:9775540
出版年(民國):99
畢業學年度:99
語文別:英文
論文頁數:57
中文關鍵詞:醫療器材
外文關鍵詞:Medical Device
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Medical device industry has been identified as one of the potential industry that may become a powerful source for Taiwan economy's future growth beyond current ICT industry. Compared to the ICT industry, the medical device industry is currently a minority industry in Taiwan, whose characteristic is not yet well understood by the majority businesses. This has been one of the challenges faced by those ICT companies trying to enter the medical device industry.
This study uses Michael Porter's five forces analysis as the basic framework to gain understanding of the medical device industry. Item by item analysis of the five forces will be used as a guideline to understand the otherwise limitless aspects of the medical device industry. The analysis will be done from a newcomer perspective, using a collection of data from existing market information and literature as reference, along with existing knowledge about the ICT industry as comparison. Through five forces analysis as the pivotal point, this study will try to gain some insight into Taiwan’s medical device industry, which can later be used as reference to formulate a strategy for entering the medical device industry.
Chapter 1: Introduction
Section 1: Background and Objective
Section 2: Structure
Chapter 2: Literature Revieq
Section 1: Introduction to Five Forces Analysis:
Section 2: The Five Forces
Chapter 3: Methodology
Section 1: Research Strategy
Section 2: Data Source
Section 3: Data Analysis Method
Chapter 4: Taiwan's Medical Device Industry
Section 1: Overview:
Section 2: Taiwan's Medical Equipment Industry overview
Section 3: Requirements for Medical Device Products
Section 4: Characteristics of medical device industry
Chapter 5: Five forces analysis of Taiwan Medical Device Industry
Section 1: Threat of New Entrants
Section 2: Power of Suppliers
Section 3: Power of Buyers
Section 4: Threat of Substitute Products
Section 5: Rivalry Among Existing Competitors
Chapter 6: Conclusion and Future Study
-Michael E. Porter, “On Competition”, Harvard Business School Press (Sep 1, 2008)
-Michael E. Porter, “Competitive Strategy : Techniques for Analyzing Industries and Competitors”, The Free Press, 2000
-Mark Morgan, Raymond E. Levitt, William Malek, “Executing Your Strategy: How to Break It Down and Get It Done”, Harvard Business School Press, 2007.
-ITRI-IEK, “2009-10 Medical Device Industry Yearbook”, Ministry of Economy, 2009
-Gee San, Kung Wang, “The Development of High-Tech Industrial Clusters: Silicon Valley, HsinChu and Shanghai.”, 2004
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