本研究回顧創業精神及策略管理方面之文獻，提出機會辨識、資源取用以及資產累積等三要素，以構成企業策略創業之演變軌跡。在理論發展上，本研究首先確認創業機會的形式具有多元化，其中創業機會之辨識能力是一種環境搜尋與產業判斷的發掘過程。確認機會存在後，企業必須取用資源以掌握機會。而在企業演化與路徑相依情境思維下，企業資產累積便會影響下一階段之機會辨識與資源取用之創業程序。因此，企業創業便形成一個既強調創造性破壞與路徑依賴之動態成長軌跡。
在本研究中又將企業在每個發展階段中經歷三創業要素的過程，歸類在明茲柏格提出的策略十大學派中，藉以判斷該企業實屬哪種策略風格，作為預測企業未來動向之用。在此一軌跡模型引導下，本研究採用個案研究方法，選定鴻海探討經營個案中的策略創業軌跡，判斷該策略軌跡發展狀況做為下階段創業軌跡的參考依據。

目錄
摘要 I
ABSTRACT II
誌謝詞 III
目錄 IV
圖目錄 VI
表目錄 VII
第一章 緒論 1
第一節 研究背景 1
第二節 研究目的 3
第三節 研究流程 4
第四節 論文架構 5
第二章 文獻探討 6
第一節 創業精神 6
第二節 策略的定義 7
第三節 策略十大學派 10
第四節 策略管理與創業精神整合性研究 15
第五節 觀念性架構 18
第三章 研究方法 19
第一節 研究策略 19
第二節 研究對象選擇 20
第三節 資料來源 20
第四節 資料分析 22
第五節 信度與效度分析 22
第四章 個案描述 24
第五章 研究討論與建議 50
第一節 個案分析與發現 50
第二節 研究貢獻 59
第三節 研究限制及未來建議 60
參考文獻 61

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