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In the Internet era, many industries have greatly changed the original industry chain and business model due to the benefits of the Internet. One of the industries that have been hit the most in the film industry. Also, due to the industrial characteristics of globalization, the overall market of the film industry is greatly affected by the overall environment of politics, economy, social, and technology. Under the Internet product streaming platform, the film industry is one of the main components of the film industry. In the performance industry, it is more necessary to change the business model and adjust marketing and other strategies. According to industry life cycle analysis, although the overall film industry is optimistic and showing a growth trend due to the benefits of the Internet, looking closely at the film projection industry, its market output value has begun to show negative growth and is currently entering a recession period; this study It is found that the rise of streaming video and audio in the Internet era has several impacts on the film projection industry: 1. The film industry chain is being changed by the Internet effect, and individual unit activities in the overall value chain are not an only one-way transfer of value, but through digital And the Internet to adjust its organizational structure and business model; 2. The film projection industry has entered a recession period. The positioning of the film projection industry is no longer just a movie and a change in the lifestyle of the public. Today, in addition to commercial blockbusters such as Marvel Series of hero movies, etc., the public has greatly reduced their motivation to go to the cinema to watch. The conclusion of this study is that in the Internet era, in response to the rise of streaming video and audio platforms, film distributors should focus on: 1. Creating a connection between the film projection venue and the public; 2. Developing humane service experience and other aspects of the effort Only by using the cost-effectiveness and overall trends brought by the Internet, choosing the most suitable growth strategy, distinguishing different markets from streaming audio-visual platforms and driving word-of-mouth benefits, can we survive in the battlefield where streaming audio-visual platforms prevail in the Internet era. |