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With the explosive growth of the digital economy, companies have to actively face digital transformation. According to IDC’s estimates, 65% of global GDP in 2022 will be driven by digitization, and the information department is no longer regarded as just A unit that spends the budget, information technology is already very important in the development of an enterprise, and it affects the competitiveness of the enterprise. And information system integration service providers play an important role as a catalyst in the process of enterprise digital transformation and digitization.
In this study, the overall overview and development of the information system integration service industry are sorted out in detail, and the case companies of small and medium-sized information system integration service providers that are still growing rapidly in the industry are selected to make detailed discussions on their marketing models. The whole study is based on the "strategic marketing analysis 4C framework", applying each cost factor in the 4C framework to analyze how information system integration service providers use products and services to integrate marketing operations to promote exchanges with customers. In addition, the "Ansoff Matrix" of markets and products is used to study the four selection quadrants driving the revenue growth of information system integration service providers, and with the aid of the "Analysis of the Five Forces of the Industry", to examine the Positioning and competition analysis in the industry.
Using this research to integrate information systems, service providers can have a set of followable strategic marketing models in the face of different psychological questions from customers. And facing different battlefields in different fields, it can flexibly use different product strategies to promote and accelerate the pace of market share. Then, through the research of various influences in the analysis of the five forces of the industry, to help information system integration service providers better understand the state of environmental competition in which they are in, can they fully establish a successful network and a sustainable business model.
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