透過您的圖書館登入
IP:3.145.2.184
  • 期刊

以關係張力探討關係光明面與關係黑暗面

Using Tensions-Based View to Investigate the Light Side of Relationships and the Dark Side of Relationships

摘要


在發展與維持關係的過程中,即使良好的關係中也經常隱含著某些摩擦,而這樣的摩擦可能導致關係的惡化,此即為「關係黑暗面」的觀念。雖然關係黑暗面不易察覺,雙方也不會因此而立即終止關係,但長期下來可能造成雙方關係破裂。本研究從張力觀點探討關係黑暗面的可能因素,並納入「關係品質」與「關係價值」的構念,以驗證關係黑暗面干擾的角色。本研究採用郵寄問卷,以台灣500大製造業作為調查對象。實證結果發現,「關係品質」對「關係價值」具有正面影響,而「關係黑暗面」亦會干擾「關係品質」對「關係價值」的影響效果。最後,本研究除提出重要的管理意涵外,並針對「關係黑暗面」的議題,提出未來研究的方向。

並列摘要


During the process of developing and sustaining relationships, frictions often concealed even in the well-established relationships. These implicit frictions may lead to decline of the relationship, denoting the concept of the dark side of relationships. Since the dark side of relationships is uneasy to be detected, both parties are unlikely to terminate their relationship; however, in the long run, it may result to breakup the relationship. Drawing on the tensions-based view to depict the components of the dark side of relationships, a conceptual model is developed that explains how the dark side of relationships can moderate the positive relationship between relationship quality and relationship value. The authors test the hypotheses on data obtained from the Top 500 manufacturing firms in Taiwan. The results support the hypothesis that relationship quality is positively related to relationship value. Moreover, the results suggested that the effect of relationship quality on relationship value is strengthened or weakened by the dark side of relationships. The authors also discuss the theoretical and practical implications of their findings.

參考文獻


Andaleeb, S. S.(1995).Dependence Relations and the Moderating Role of Trust: Implications for Behavioral Intentions in Marketing Channels.International Journal of Research in Marketing.12(2),157-172.
Anderson, E.,B. A. Weitz(1992).The Use of Pledges to Build and Sustain Commitment in Distribution Channels.Journal of Marketing Research.29(1),18-34.
Anderson, E.,S. D. Jap(2005).The Dark Side of Close Relationships.MIT Sloan Management Review.46(3),75-82.
Anderson, J. C.,D. C. Jain,P. K. Chintagunta(1993).Customer Value Assessment in Business Markets.Journal of Business-to-Business Marketing.1(1),3-29.
Anderson, J. C.,H. Håkansson,J. Johanson(1994).Dyadic Business Relationships within a Business Network Context.Journal of Marketing.58(4),1-15.

延伸閱讀