中共對我「輿論戰」之理論取向與運用之研究

PRC's "Warfare of Propaganda and Public Opinion" Against the ROC: A Perspective of Theoretical Application

陶聖屏(Sheng-Ping Tao) ； 林宜瑾(I-Ctin Lin)

《復興崗學報》 89期 (2007/06) Pp. 31-52

https://doi.org/10.29857/FHKAJ.200706.0002

摘要

本研究探討中共對台輿論戰的媒體效果和程度，藉由傳播學之宣傳分析、守門人理論、議題設定理論以及框架理論，試圖瞭解其理論取向與運用，以歸納中外文獻方式，解析中共對台「輿論戰」在軍事傳播科學領域的理論內涵，並參考整合行銷傳播概念和媒體關係，先行提出兩軸四面向之概括性因應之道，以資「反輿論戰」單位參考運用，亦能為後續實證研究奠基。

關鍵字

輿論戰 ； 宣傳分析 ； 守門人理論 ； 議題設定理論 ； 框架理論

並列摘要

Based on propaganda analysis, gatekeeper theory, agenda setting theory, and framing theory derived from communication studies, this research is to conceptualize the PRC's ”Warfare of Propaganda and Public Opinion” on the ROC regarding media influences and effects through a literature review. Further, more this study presents some principal suggestions, inspired from the strategy of Integrated Marketing Communication according to the four segments, to counter the propaganda and public opinion warfare staged by the PRC. Also, it paves the way for future empirical studies.

並列關鍵字

Warfare of Propaganda Public Opinion ； Propaganda analysis ； Gatekeeper theory ； Agenda setting theory ； Framing theory