美國「公共資訊委員會」對宣傳機制設立與宣傳策略應用的啟發

本研究採用歷史與文獻分析法，針對美國在第一次世界大戰期間所成立的公共資訊委員會進行檢視，以期能對宣傳機制的設立與宣傳策略的應用有所啓發。公共資訊委員會是由美國威爾遜總統所成立，該機構是美國立國以來所正式設立的第一個政府宣傳機構。公共資訊委員會對於後續的民意與宣傳研究帶來了一些的影響。本研究發現，在宣傳機制的啓發主要有三項：宣傳機構與運作的常態化、綿密的組織分工體系、民眾感知的管理；而在宣傳策略上則有人際與大眾傳播管道的相輔相成、整合性行銷傳播的雛形概念、有效訊息傳播的原則。本研究計區分為五個單元，首先是前官，其次是相關文獻檢視，再者是公共資訊委員會成立的背景、編組與策略，接著是公共資訊委員會對宣傳機制設立與宣傳策略應用的啓發，最後是結論。

關鍵字

宣傳；宣傳戰；民意；公共資訊委員會；第一次世界大戰

並列摘要

By using the historical and documental research methods, this study is intended to examine the inspirations of the U. S. Committee for Public Information (CPI) on the establishment of Propaganda Institution and the Uses of Propaganda Strategies. The CPI was established by U. S. former president W. Wilson and was the first U. S. government-built propaganda institution. The CPI brought some impacts on the continuing research of public opinion and propaganda. In terms of inspirations on the establishment of propaganda institution, this study concluded with the following: the normalization of propaganda institution and operation, the sophisticated divisions of organization, and the management of people's perception. The inspirations on the propaganda strategies include the combination of interpersonal and mass communication channels, the rough concept of integrated marketing communication, and the principles of effective communication. The study has been divided into five parts, including the introduction; the literature review; the background, divisions and strategies of Committee for Public Information; the inspirations of Committee for Public Information on the establishment of propaganda institution and the uses of propaganda strategies; and conclusion.

並列關鍵字

propaganda ； propaganda war ； public opinion ； committee for public information ； the first world war

國際替代計量

美國「公共資訊委員會」對宣傳機制設立與宣傳策略應用的啟發

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