Through the case of Fenghuang nature education area, this study is aimed to examine the major components of and the relationship among the perceived recreation quality, satisfaction and royalty of visitors by structural equation mode ling. The study results show that perceived recreation quality is mainly composed by the pleasure and enjoyment of richness of natural resources and scenery, and satisfaction is composed by meeting the motivation of recreation and expectation. Both the relationships of perceived quality to satisfaction and satisfaction to the intention of revisiting and recommendation have significant positive effects, but there is no direct relationship between perceived quality to the intention. The analysis implicates that the management strategy of Fenghuang nature education area is to enhance its uniqueness in nature education to raise visitors' satisfaction by meeting their recreational motivations of learning and nature and then to elevate their intension of revisiting and recommendation.