公共圖書館如何全面掌握出版資訊－以圖書行銷通路的演變探討

在專業分工的現代經濟體制下，大多數的製造者都是透過中間機構將產品移轉至使用者手中。這些介於生產者與使用者之間的中間機構，組成所謂的「行銷通路」，或稱「配銷（發行）通路」；而掌握這些「通路」的命脈，就是所謂的「資訊流」。本文試圖從臺灣圖書行銷通路的類型及其演變角度，探討公共圖書館如何全面掌握我國的圖書出版資訊，進而建立符合讀者閱讀需求的理想館藏資源，以為民眾提供更優質的閱讀氛圍。

關鍵字

圖書；行銷通路；出版資訊；公共圖書館；館藏發展；臺灣

並列摘要

In today's specialized labor division economic system, the majority of manufacturers make use of go-between organizations to reach their products to the users. These go-between organizations that are situated between the producer and user's make up the so called ”marketing channel” or ”distribution channel”. But commanding the life line of these marketing channels is the so-called ”information flow”. From the point of view of the types and evolution of Taiwan book marketing channel, this paper attempts to probe into how public libraries can comprehensively take hold of the country's book publication information and then proceed to establish ideal collection resources that conform to the needs and demands of readers so that a higher quality of reading atmosphere can be provided.