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學童蔬果攝取教育介入計畫之發展與評價-社會行銷輪轉模式之應用

Application of Social Marketing Wheel to Increase Fruit andVegetable Consumption among Elementary School Students

摘要


Inadequate fruit and vegetable consumption may be associated with increased risk of cancer, coronary heart disease and obesity. Current studies show that fruit and vegetable consumption among elementary school students in Taiwan is lower than the recommended amount. This study aims to develop a multi-component intervention program to increase fruit and vegetable consumption and to evaluate its effectiveness. Nonequivalent pretest-posttest control group design was adopted in this study. Participants were fourth to sixth grade students from two elementary schools in Kaohsiung County, one school was the intervention group and the other was the control group. The program was implemented for three months. Components include poster, nutrition education, competition, taste-testing of fruit and vegetable mixed juice, plat sheet, and Premier Points Card activity. A total of 61 participants in the intervention group and 74 participants in the control group were used for final analyses. The data was analyzed by using paired t test and ANCOVA. Findings of this study are as follows: Approximately 70% students in the intervention group reflect that this program is beneficial for their consumption behavior of fruit and vegetable. In the posttest, the intervention group reveals a better score in environmental factors than that of the control group (= .015). With respect to measures in school lunch, mean individual vegetable intake of the intervention group increases from 0.43 exchange in the pretest to 1.05 exchange in the posttest (< .0001), whereas that of the control group is not significantly different.

並列摘要


Inadequate fruit and vegetable consumption may be associated with increased risk of cancer, coronary heart disease and obesity. Current studies show that fruit and vegetable consumption among elementary school students in Taiwan is lower than the recommended amount. This study aims to develop a multi-component intervention program to increase fruit and vegetable consumption and to evaluate its effectiveness. Nonequivalent pretest-posttest control group design was adopted in this study. Participants were fourth to sixth grade students from two elementary schools in Kaohsiung County, one school was the intervention group and the other was the control group. The program was implemented for three months. Components include poster, nutrition education, competition, taste-testing of fruit and vegetable mixed juice, plat sheet, and Premier Points Card activity. A total of 61 participants in the intervention group and 74 participants in the control group were used for final analyses. The data was analyzed by using paired t test and ANCOVA. Findings of this study are as follows: Approximately 70% students in the intervention group reflect that this program is beneficial for their consumption behavior of fruit and vegetable. In the posttest, the intervention group reveals a better score in environmental factors than that of the control group (= .015). With respect to measures in school lunch, mean individual vegetable intake of the intervention group increases from 0.43 exchange in the pretest to 1.05 exchange in the posttest (< .0001), whereas that of the control group is not significantly different.

被引用紀錄


顏佩真(2016)。桌上遊戲對幼兒蔬果喜好之影響〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-1108201714032129

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