遊憩區收費策略及經營方式關係之研究

The Relationship of Pricing Strategies and Entrepreneurship Styles for Recreation Sites

何東波(Tong-Po Ho)

《戶外遊憩研究》 1卷2期 (1988/06) Pp. 24-40

https://doi.org/10.6130/JORS.1988.1(2)2

摘要

遊憩區收費策略的擬定攸關資源有效與公平利用等公共利益間題。其擬定過程必須考慮遊憩區的資源特性、市場競爭性、營運成本結構、公共利益政策、以及執行的可行性。由於遊憩區的屬性複雜，爲一多元性財貨，不同的遊憩區因其性質不同乃適合採取不同的收費策略，以符合公共利益的需要。又不同的收費策略僅適合某些特定的經營方式下執行。本文強調對於容易產生不完全競爭的獨特資源和具有特殊公共利益顧慮的遊憩區必須採取公營方式以管制其收費標準。亦唯有公營方式才得以執行收費策略之管制。至於容易產生競爭的一般資源建議仍採取自由訂價策略，以鼓勵競爭，並吸引民間投資意願。

並列摘要

Pricing strategy of recreation sites has important influence on the public interests, because it is strongly related to the issues of efficiency and equity about the resource utilization. For making a reasonable pricing strategy, many factors should be taken into consideration, such as the nature of resources, the competitiveness of the market, the structure of operational cost, public interests, and feasibility for execution, etc. Owing to the complex natures of recreation sites, pricing strategy for different recreation sites should be different in order to go with different properties and to achieve the demand of public interests. Moreover, each pricing strategy is suitable for some certain entrepreneurship styles. The proposition of this study is that those recreation sites with the property of unique resource or special public concern must take advantage of public entrepreneurship by which some special pricing strategies can be taken into effect. Only when the entrepreneurship is public, the pricing strategy can be executed. For those recreation sites with general and contestable resources, a proper pricing strategy will be market pricing. In the latter case, no price restriction should be put on recreation site to encourage its competition. And the market machanism is able to adjust the reasonable profit such that private enterprises can be freely entering or going out of the market.