旅遊目的地選擇過程及策略之探討

Travel Destination Choice Process and Choice Strategy

顏家芝(Jia-Jy Yen)

《戶外遊憩研究》 7卷1期 (1994/03) Pp. 105-119

https://doi.org/10.6130/JORS.1994.7(1)6

摘要

在旅遊目的地選擇過程中『選擇組群』的形成是一重要關鍵。由相關研究中發現『選擇組群』的發展有三個不同的形成階段，既覺知組群、誘發組群、及最符旅遊目的地。在每一階段的形成中，影響潛在遊容之選擇因素、決策規則及選擇策略顯然並非一致。研究推論之基礎建立於消費者行爲及遊客選擇行爲的相關研究上，期能盛產合現有研究結果拓展後續研究方向。

關鍵字

旅遊目的地選擇過程 ； 選擇組群 ； 選擇策略 ； 補償式決策規則 ； 非補償式決策規則

並列摘要

The formation of choice sets is the crucial point of destination selection process. Related researches suggest that there are three different stages in the developmental process of choice sets, these are awareness set, evoked set, and final destination. 1n each stage, the influencing attributes, decision rule, and choice strategy which are used by potential tourist apparently not the same. The propositions are based on research findings from the consumer behavior' field, as well as from exploratory findings reported in the tourism literature. They are intended to frame the state of existing knowledge and to guide the development of future research.

並列關鍵字

Destination Choice ； Choice Sets ； Choice Strategy ； Compensatory Decision Rule ； Noncompensatory Decision Rule