透過您的圖書館登入
IP:3.133.131.168
  • 期刊

連鎖比例法與相對重要度指數法在旅遊地點屬性偏好分析之應用

Use of Chain Ratio Method and Relative Importance Index in Analysing Site Attribute Preferences

摘要


介紹“無限制”比較方法-連鎖比例法與相對重要度指數法的內涵特性、步驟、推論及優點,並舉例說明其在旅遊地點屬性偏好分析上有別於其他方法的應用。

並列摘要


This paper introduced the characteristics, procedure and inference of ”unrestricted” comparison method-chain ratio method and relative importance index. Example of the application of this method in analysing site attribute preferences was illustrated. Several advantages of this method to other methods were discussed.

延伸閱讀