The main purpose of this study was to discuss the differences of the respondonts' perceptions on the recreational attributes of different recreational areas based on the theory of market positioning. We hope that managers of recreational areas could use the study result as a guide to reconsider their market position and repropose their marketing strategies.Questionnaire survey was used as a major method to collect data. 226 valid samples were obtained by employing one-stage cluster sampling method. Data were analyzed by Multidiminsonal Scaling Method (MDS), One-way ANOVA, and Correlation Analysis. The results indicated that there were significant different perceptions on the recreational attributes of different recreational areas between respondents. The results a1so showed that respondents could clearly position different recreational areas based on the perceptual map.
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