銀髮族安康旅遊旅館設施重要性覺知與活動參與興趣之初探－以高雄市銀髮族爲例

An Exploration of the Perceived Importance of Hotel Facilities and Activity Participating Interests of Wellness Travel among the Elders-An Example from Kaohsiung City

余嬪(Ping Yu) ； 劉季貞(Grace Jih-Jen Liou)

《戶外遊憩研究》 24卷3期 (2011/09) Pp. 49-78

https://doi.org/10.6130/JORS.2011.24(3)3

摘要

本研究以問卷調查596位高雄市50歲以上銀髮族，探討高齡者對安康旅遊旅館設施重要性覺知與安康活動興趣並比較人口與健康變項的差異。結果發現：1)對旅館安康設施服務的重要性評估以及安康旅遊活動參與的興趣反應銀髮族安康旅遊市場的潛力。運動設施、學習活動與spa是長者覺得旅館最重要的安康設備與服務。文化節目、有導遊帶領的健行與單車活動及有機餐飲是長者最有興趣的前三種活動。2)年齡、性別、收入、健康生活型態是影響設施服務重要性評估與活動參與興趣的重要因子。男性、年輕、可支出金額較高者較重視旅館的安康設施與服務，女性較偏好旅遊中的安康活動。50至65歲者是安康旅遊的重要開發對象。研究者並對未來實務及研究提出多項建議。

關鍵字

安康旅遊市場 ； 安康旅館 ； 保健旅遊 ； 銀髮族需求 ； 健康促進

並列摘要

The purposes of this study are to explore and analyze the elderly potential market of wellness tourism. By using questionnaires survey, effective samples 596 seniors above the age of 50 in Kaohsiung City of Taiwan are analyzed to explore the needs and interests of wellness travel of the elders. The findings are as follows: 1). Elders who see hotels providing wellness services as important reflects great potential in the elders' wellness tourism market. Among the wellness hotel facilities and services list, exercises, learning programs, and spa are perceived the most important. Cultural activities, guided walking and bicycling tour, and organic meal and cooking program are the most favored participation selections. 2). Differences in age, gender, income, and healthy lifestyle have different impacts on the elders' perceptions of the importance for the hotel wellness facilities and services. Those are also important impact factors on their choices of wellness activities during the travel. Males prefer more to the wellness hotel services while females prefer more to the wellness activities during travel. Compare to those elders' age above 65, ages between 50 and 65 are the target population that could be developed for the wellness tourism. According to the findings, different wellness travel package shall be designed to meet the interests of elders with diversified backgrounds. Further future research are also suggested by the researchers.

並列關鍵字

Wellness tourism market ； Wellness hotel ； Wellness travel ； Elderly needs ； Health promotion

參考文獻

蕭淑慧(2008)。台灣地區保健旅遊地選取指標初探(碩士論文)。國立台北護理學院旅遊健康研究所。

秦飛，(2007)，靈性健康渡假成為旅遊新趨勢，下載日期：2011/3/3，取自：http://www.epochtimes.com/b5/7/9/20/n1840804.htm。

Adams, T. B. (2003). The power of perceptions: Measuring wellness in a globally acceptable, philosophically consistent way. Retrieved September 20, 2008, from http://www.hedir.org

Forgen, C. (2005). What is your health personality. Retrieved November 5, 2008, from http://www.medicinenet.com/script/main/art.asp?articlekey=47048

GfK lifestyle research. (2005). Euro-Socio-Styles. Retrieved November 5, 2008, from http://www.gfk.hr/omnibus/consumers.htm