露營者露營行為模式－應用計畫行為理論

Campers' Participation Behavior Model -Applying the Theory of Planned Behavior

郭彰仁(Chang-Jen Kuo)

《戶外遊憩研究》 32卷4期 (2019/12) Pp. 55-89

https://doi.org/10.6130/JORS.201912_32(4).0003

摘要

台灣近年來露營人口大幅成長，露營的型態、場地空間與用品設備也不斷的轉變與發展，國內目前已有許多不同型態的露營場地供露營者選擇，在從事露營活動時，場地空間、設施、周邊自然環境及景點往往會影響民眾與環境的互動行為及感受。過去的研究中較少針對露營者遊憩專門化程度、露營場地之環境支應性感知做探討。因此本研究透過問卷調查，修正計畫行為理論模式後提出適當之露營活動參與行為模式，並以南北露營場地差異之角度驗證之。研究結果將根據行為模式給予不同之建議，以提升露營場地規劃之完善性。並提供相關業者及在管理與行銷方面之建議。

關鍵字

露營 ； 遊憩專門化 ； 環境支應性 ； 南北差異

並列摘要

In Taiwan, the population participating in camping activities has increased in recent years. The style, space, commodities, and equipment for camping activities continues to evolve and develop in different ways. Nowadays, there are many types of campsites from which the camper can choose. The space, infrastructure, natural environment, and tourist resorts are factors that influence our perceptions, feelings, and interactive behavior towards the environment when it comes to camping activities. Past research has discussed the recreational specialization for the camper and the environment affordance perception of camping sites. However, this study analyses how the participant behavior of the camper is influenced by the affordance perception of campsites based on the differences between the south and north of Taiwan. Furthermore, we examine whether the camper with different recreational specializations produces non-identical affordance perceptions. Last, we establish the participant behavior of the camper in relation to the Theory of Planned Behavior to compare the difference between the people in the south and north of Taiwan. Via a questionnaire survey and modification theory, we also verified the behavior model of camping activity participation to show the differences between southern and northern Taiwan. The behavior model provides suggestions on how to improve the quality of campsites and to advise relevant industries regarding their management and marketing strategies.

並列關鍵字

Camping ； Recreational specialization ； Environmental affordances ； North-south differences

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