應用屬性基礎敘述性選擇法於小客車通勤者路線選擇行為之研究

An Application of Attribute-Based Stated Choice Method on Auto Commuters' Route Choice Behavior

周榮昌(Rong-Chang Jou) ； 黃桂朗(Gui-Lang Huang)

《中國土木水利工程學刊》 20卷3期 (2008/09) Pp. 395-403

https://doi.org/10.6652/JoCICHE.200809_20(3).0008

摘要

本研究應用屬性基礎敘述性選擇法，並以Hensher研究之問卷調查為藍本，進行適合台灣特性之電腦問卷設計，問卷內容依照替選方案數量、選擇集合數量（情境數）、屬性數量、屬性水準數量及屬性水準範圍等多重維度變異進行實驗設計，藉此蒐集台中市小客車通勤者路線選擇行為之相關資料，進一步探討不同設計維度對通勤者路線選擇行為之影響。本研究採用多項羅吉特模式探討影響通勤者路線選擇之因素，並計算各種模式旅行時間節省之願付價格，最後並與澳洲研究結果相比較。

關鍵字

敘述性選擇法 ； 多項羅吉特 ； 路線選擇 ； 旅行時間節省價值

並列摘要

This study was based on attribute-based stated choice method. Experimental design, adopted from Hensher's study, was varied with variation of design dimensions, such as numbers of alternatives, numbers of choice sets, numbers of attributes, numbers of attribute levels and range of attribute levels etc. Computer aided personal interview surveys can display multidimensional scenarios to participants to collect the data of commuters' route choice behavior in Taichung city, Taiwan. A multinomial logit model was applied to investigate the effects of design dimensions on commuters' route choice behavior. The willingess to pay calculated from the estimation results, both Taiwan and Sydney, can be compared to gain insightful results between these two countries.

並列關鍵字

stated choice method ； multinomial logit model ； route choice ； willingness to pay