In the field of communication, the process has often been analyzed linearly and rationally by most researchers, who rarely pay attention to the emotional and non-rational elements of it. However, reception aesthetics paradigm is commonly emphasized by its aesthetic responses, which comes from the interaction of the audience's horizon and textual structure. The audience-text relationship therefore is regarded as a ”hermeneutics circle,” as indicated by Heidegger and Gadamer. In addition, the reception aesthetics perspective induces us to think about the ontology of audience, communication process, and the essence of aesthetic responses in communication studies. Such a perspective also helps us to define aesthetic communication as a dialogic process, including aesthetic horizon, text structure, interaction and aesthetic responses.