網站可信度評鑑：概念、論證暨運作模式初探

長久以來媒介可信度的研究多聚焦在受眾的看法，而較少關注媒體本身所應具備之特質。本文嘗試提出一項新思維－網站可信度評鑑，乃是經由公正第三單位，以客觀的可信度衡量準則來評估網站，並授以審核標記，網路使用者可據此快速搜尋正確有用的資訊，以確保個人權益與社會公義。本文首先就媒介可信度的研究文獻，做一完整回顧；其後，從「網路媒體特性」與「網際權力」兩個層面，論述何以網站可信度評鑑有其必要性；文末，則以個案分析法探討評鑑機制先驅者「健康網站基金會」的運作架構與模式，並據此提出建議方案。

關鍵字

可信度評鑑；媒介可信度；網路可信度

並列摘要

In the past, media credibility research has often focused on receiver-based judgment; however, very little attention has been given to the characteristics inherent in the media. This study primarily proposes a new perspective regarding accreditation of website credibility. Generally, a website is accredited with a recognizable seal after being evaluated with objective credibility principles based on a fair third party's feedback. This accreditation allows users to easily find correct and useful information as well as to protect personal rights, interests, and social justice. The study began with a full review of media credibility research followed by a discourse on the essentiality of website credibility accreditation from the viewpoint of Internet characteristics and cyber power. Based on a case study of the Health On the Net Foundation (HON), suggestions for implementation were also proposed at the end of this paper.

並列關鍵字

credibility accreditation ； Internet credibility ； media credibility

參考文獻

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