對美國《時代》台灣政黨輪替報導的批判論述分析：以2000年及2008年總統選舉為例

A Critical Discourse Analysis Concerning Time Magazine's Coverage of Taiwan's Political Power Turnovers: Presidential Elections in 2000 and 2008

黃靖惠(Jing-Huey Hwang)

《新聞學研究》 106期 (2011/01) Pp. 49-98

https://doi.org/10.30386/MCR.201101_(106).0002

摘要

本研究探討的問題為美國媒體如何報導台灣的總統選舉，尤其如何透過文字論述再製或合理化特定權力。研究以《時代》雜誌對2000年及2008年台灣的總統大選報導為對象，並依據Teun A. van Dijk及Norman Fairclough的批判論述分析取向，探討報導中論述操作的元素。分析發現諸多對比差異，經彙整並區分為三面向的論述操作：領導特質、勝選榮耀與民意基礎、未來施政權能與效應。研究結論指出，該雜誌透過論述操作的元素與面向，一再合理化「馬英九／藍」贏得的政權。

關鍵字

批判論述分析 ； 意識型態 ； 權力 ； 總統選舉

並列摘要

This study aims to analyze how the US media reported Taiwan's presidential elections, particularly how the coverage reproduced or legitimized certain power. By taking as examples of Time magazine's coverage for Taiwan's presidential elections in 2000 and 2008, and based on the approaches of critical discourse analysis presented by Teun A. van Dijk and Norman Fairclough, the study explored the elements of discourse operation in the news articles. The results indicated lots of contrasts among the discourse operation, which could be divided into the following three main aspects: traits of being a leader, victory of winning the elections and support of the public opinion, and possible power and effects of administration. Through the elements and aspects of discourse operation, Time magazine often legitimized the power of ”Ma Ying-jeou/Pan Blue.” Based on the analyses, the study also rendered further reflections and suggestions.

並列關鍵字

critical discourse analysis ； ideology ； power ； presidential election

參考文獻

林麗雲(2008)。變遷與挑戰：解禁後的台灣報業。新聞學研究。95，183-210。

貞臻（2001）。〈關於歷史主義〉。取自「國家講座（臺灣師範大學）」http://www.ntnu.edu.tw/teach/messboard/posts/88.html

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