2008年總統大選前後報紙對周美青報導的論述分析：成員類屬分析的觀點

本文探討聯合報和自由時報在2008年總統大選期間，如何運用類別身分建構周美青的形象。研究顯示，報紙將其言行舉止與社會性別、職業、道德、國族認同身分聯繫在一起，藉以產生意義脈絡並營造形象，進而反映出類屬身分知識背後的社會論述邏輯。本文也發現，目前臺灣社會對女性性別角色的論述呈現多元化現象，對特權現象有高度的不滿，並對政治人物的道德及國族認同有高標準的期待及要求。

關鍵字

成員類屬分析；身分建構；論述分析；形象營造；選戰新聞

並列摘要

This essay explores how United Daily News and Liberty Times constructed Mei Chin Chou's images by categorization identity during the 2008 Taiwan presidential campaign. The result indicates that identities are bounded with different activities to create the context of meanings and to construct images by the media reports from the perspectives of gender, vocation, morality, and nationality. These reports also reflect the social discursive logic about categorization knowledge. Through the analysis of the reports, the author finds that there are diverse discourses about female gender roles, a great discontent with privileges, and a high standard of expectations and requirements for politicians' moral and nationality identity in Taiwan society.

並列關鍵字

membership categorization analysis ； identity construction ； discourse analysis ； image building ； campaign news

參考文獻

張錦華、陳莞欣(2015)。從人權報導觀點分析五地10 報新疆衝突報導框架。新聞學研究。125，1-47。

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2008年總統大選前後報紙對周美青報導的論述分析：成員類屬分析的觀點

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