電子市集是電子商務環境下一個B2B創新的模式,所以企業考慮採用時,不能僅考慮企業內部的因素,應從B2B的角度切入,同時還要考慮外部環境及其他相關的因素,才能完整呈現採用市集的因素,但是目前探討這方面之研究很少。所以,本文配合防禦性、積極性與採用創新模式之因素的文獻,同時參考台灣9個產業的研究調查資料,經由國內專家與學者深入討論,用三階層的因素架構,完整的呈現台灣企業採用電子市集創新模式時應考慮的所有因素。本研究的成果將有助於欲採用電子市集之台灣企業,能以清晰的架構,瞭解其所應考慮的因子有那些,以較低的成本,較高的效益,順利進入電子市集;再者對於研究學者而言,能以此層級架構,做更進一步的學術及實證研究。
The electronic marketplace (e-marketplace) is an innovative business-to-business (B2B) model. To assist Taiwanese enterprises in adopting the e-marketplace model, the Taiwanese government promoted an e-marketplace plan in 2001. However, surveys showed that most enterprises did not adopt the e-marketplace. Many studies have reviewed the factors involved in adoption of the e-marketplace from an academic perspective, but there are fewer studies of the adoption factors from both an academic and a practical perspective. This paper incorporates a literature review with a review of the practical experience of nine Taiwanese industries. The paper presents a 3-level hierarchical structure of all the factors involved in adopting the e-marketplace model. The results of the present study will be helpful to Taiwanese enterprises that intend to adopt the e-marketplace model. Enterprises will be able to understand the factors to be considered, and this will facilitate the adoption of the e-marketplace model with lower cost and greater efficiency.