The main purpose of this article is to re-examine the NIMBY syndrome from socio-political process and people's willingness to accept (WTA). First, NIMBY facilities are not necessarily needed to provide an important social benefit. Second, NIMBY ism represents a barrier not to societal goals but to the goals of capital. On the other hand, to change decision making process of public policies to increase people's WTA, it is important to explore why residents demonstrate the NIMBY syndrome. Based on the re-examination of the NIMBY ism, this article proposes several planning and management implications.