台灣物流管理需求與供給之實證研究

An Empirical Study to the Demand and Supply of Logistics Management in Taiwan

黃思明(Syming Hwang) ； 耿慶瑞(Ching-Jui Keng)

《臺大管理論叢》 8卷1期 (1997/08) Pp. 59-84

摘要

由於顧客導向的行銷觀念興起，顧客的滿足成為商業組織所追求的目標，同時在商品多樣少量的趨勢下，物流中心因而興起，造成了流通業的革命。商業組織要提升自己的競爭優勢，物流成為提供競爭優勢及顧客價值的來源，本研究有鑒於物流管理的重要性，特別針對台灣物流管理需求與供給，從物流知識、技術人才三方面作一探討。在實際訪談廠商及對大專院校作問卷調查後發現：我國物流管理的知識與技術主要都是由國外引進，而在競爭日益增加、政府亞太營運中心規劃的環境變化下，有關整體物流規劃、資訊科技應用到物流管理以及國際化物流管理所需的知識、技術都是廠商殷切的需求，但目前在國內相關的研究卻很少，因此這三方面之供給非常缺乏。而在人才培養方面，全國只有不到三成的大專院校有關物流管理基礎課程，因此在如此供需失調的情形下，學術界應該與實務界合作，積極推廣物流知識、開發物流技術並培育物流專業人才，同時政府並應扮演積極推動的角色。

關鍵字

物流管理 ； 教育與研究 ； 行銷通路管理

並列摘要

In the recent years customer orientation becomes the focus of marketing concepts. Customer satisfaction becomes the major goal of business organization. In order to satisfy the diversification of customer needs, distribution centers and logistics play an important role, and bring the company competitive advantages and customer value. Due to the importance of logistics, our study focus on the supply and demand of logistics management in Taiwan from the viewpoint of logistics knowledge, technologies and people. After the interview with practitioner and academic, we found most of logistics knowledge and technologies come from abroad. In today's competitive business environment and the planning of Asia-Pacific Operation Center by the government, the firms need the ability to integrate logistics planning, apply information technology to logistics management and manage international logistics. However the results show that very few research are done in these area. The supply of knowledge, technologies and people in these area is very low. Regarding logistics education, there are only 30% colleges offering basic logistics-related courses. To sum up, practitioner and academic should cooperate to promote logistics management.

並列關鍵字

Logistics Management ； Education and Research ； Marketing Channel Management