The purpose of this research is to explore the influence of industry ethical climate on organizational ethical climate and on personal ethical philosophy. It focuses on the mutual relationship between perceived organizational ethical climate and personal ethical philosophy, and their impacts on personal ethical evaluation toward unethical marketing conducts. The research investigates the ethical views through questionnairing the salesforce of car deal and life insurance industries in Taiwan. The results indicate that the industry ethical climate does influence the organizational ethical climate, and organizational ethical climate influences personal ethical philosophy. In life insurance, the ethical evaluation is influenced by organization's law-rules and utilitarian climates; however, in car deal, the ethical evaluation is dominated by utilitarian climate.