新產品發展早期階段之設計／製造整合－探索分析與實證

Design-Manufacturing Integration in the Early Phases of New Product Development: An Exploratory Analysis and Empirical Study

陳嵩(Song Chen)

《臺大管理論叢》 12卷1期 (2001/12) Pp. 85-121

https://doi.org/10.6226/NTURM2001.12.1.85

摘要

許多研究探討新產品設計階段的設計／製造整合對新產品績效之影響，唯少有實證研究探討產品發展早期階段的設計／製造整合之貢獻。本研究以新產品發展早期階段的設計／製造整合（包括跨部門關係、資訊交流及製造涉入）為焦點，探討、推論設計／製造整合對新產品績效的影響、跨部門整合機制對設計／製造整合的影響，並以本省資訊硬體產品製造廠商的64個新產品開發專案為實證對象。路程分析結果顯示，跨部門整合機制（如輪調／訓練整合、角色責任正式化及共同目標）對新產品發展早期階段的設計／製造整合有非常顯著的正向影響、設計／製造問的資訊交流及製造涉入對新產品績效有非常顯著的正向影響。最後，研究者針對實證研究結果在新產品開發管理上的涵義及後續研究做一些討論及建議。

關鍵字

整合機制 ； 設計／製造整合 ； 新產品績效

並列摘要

Substantial research has investigated the impact of design-manufacturing integration (DMI) in the product design phase on new product performance, little empirical research has explored the contribution of DMI in the predevelopment phases. This study, with a focus on DMI (including interdepartmental relationships, information flow, and manufacturing involvement) in the early phases of new product development (NPD), examines the influence of interdepartmental integration mechanisms on DMI and the impact of DMI on new product performance. Sixty-four product development projects from information hardware product manufacturers in Taiwan were sampled as empirical subjects. The results of path analysis indicate that integration mechanisms (such as job rotation, cross-functional training, formalization of role responsibility, and common goals) have significantly positive influence on DMI. Also the findings show that manufacturing involvement and information flow are positively related to new product performance. Finally, implications for management and recommendations for future research are presented.

並列關鍵字

integration mechanisms ； design-manufacturing integration ； new product performance

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