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市場開放與產品品質

Market Openness and Product Quality

摘要


本文以一高、低品質廠商雙占競爭的貿易模型,來探討貿易國政府片面開放市場或同時開放市場對廠商內生品質決策的影響。在Cournot 數量競爭下,高品質生產國片面開放市場會使得產品品質全面提升,此時品質差異必會降低,但平均產品品質則有可能會降低,而高品質產品生產國的福利必會因片面開放而降低。若低品質生產國片面開放市場或兩國均開放市場,則低品質廠商的品質效率越好,有可能使全球褔利反而降低。在Bertrand價格競爭下,高品質生產國片面開放市場,則低品質廠商的品質效率越差,會使高品質產品生產國的褔利越低。在Cournot數量競爭下,兩國政府市場開放政策的Nash均衡為低品質產品生產國會選擇開放市場,高品質產品生產國則會選擇不開放市場。在Bertrand價格競爭下,兩國政府市場開放政策Nash均衡則為兩國均選擇開放市場。

關鍵字

市場開放 產品品質

並列摘要


This paper explores the firm's endogenous quality choice in response to unilateral (or bilateral) market openness in a high/low quality firm duopolistic competition trade model. Under Cournot quantity competition, a high quality country unilaterally opening its domestic market would (1) improve product quality generally, (2) narrow the quality differentiation between high/low quality countries, (3) probably decrease average product quality, and (4) deteriorate the welfare of the high quality country. On the other hand, a low quality country unilaterally or two countries bilaterally opening the market would raise the low quality country is quality efficiency but possibly decrease global welfare. Based on Bertrand price competition, a high quality country unilaterally opening the domestic market would worsen the quality efficiency of a low quality country and the welfare of the high quality country. For Cournot competition, the Nash equilibrium of market openness policy is that the low quality country removes trade barriers and the high quality country keeps market closure. However, the two countries would open their markets simultaneously under Bertrand competition.

並列關鍵字

market openness product quality

參考文獻


Bond, E.(1988).Optimal Commercial Policy for Quality-Differentiated Products.Journal of International Economics.25,271-290.
Choi, C. J.,Shin, H. S.(1992).A Comment on a Model of Vertical Product Differentiation.The Journal of industrial Economics.40,229-231.
Crampes, C.,Hollander, A.(1995).Duopoly and Quality Standards.European Economic Review.39,71-82.
Das, S. P.,Donnenfeld, S.(1987).Trade Policy and Its Impact on Quality of Imports.Journal of International Economics.23,77-95.
Donnenfeld, S.(1988).Commercial Policy and Imperfect Discrimination by a Foreign Monopolist.International Economic Review.29,607-620.

被引用紀錄


王筱琪(2015)。產能限制與不良品質下之供應鏈成本效益模式發展〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2015.00194

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