個性化坐墊織品圖案與色彩應用研究

Research on Applications of Patterns and Colors for Customized Textile Cushions

張輔玲(F. L. Chang) ； 管倖生(S. S. Guan)

《紡織綜合研究期刊》 23卷3期 (2013/07) Pp. 44-52

https://doi.org/10.6439/TTRJ.201307_23(3).0005

摘要

本文旨在探究戶外車輛坐墊個性化圖案及配色接受度，使用保特瓶回收布和數位印花技術調配8組配色組合，以感性工學（Kansei Engineering, Nagamachi 1995）依特定生活型態族群偏好分析，為符合不同族群色彩偏好及圖案設計，提供設計師在個性化設計研究結果，為本研究主要目的。以業界與消費者為研究對象，為深入了解實際情形，透過國內外文獻回顧、深度訪談、親赴商家體驗個性化坐墊訂做及2011 台灣國際機車展（The 6th Taiwan International Motorcycle Show）現場觀察法等途徑取得相關研究資料。茲針對使用保特瓶回收布、個性化圖案及配色展開戶外車輛坐墊設計研究：1.KJ法語彙收集2.歸堆法分析8組色彩意象3.消費者和業者深度訪談，提供設計師參考依據。研究結果得到以下三點結論：（1）戶外車輛坐墊個性化圖案及色彩搭配重要性具有以下四點特質：A.是決定消費者購買意願及商品特色主要因素；B.消費者對保特瓶回收布料接受意願高；C.個性化圖案與色彩偏好用在商品設計可提升綠色設計特色營運績效；D.提升消費者滿意度與忠誠度。（2）不同族群生活形態特徵在圖案和色彩偏好建立，可建構完整個性化坐墊商品設計樣本。（3）針對回收布和色彩搭配，分別由材質特色、圖案特色及配色偏好等三方面加強，確保個性化綠色設計品質，提升消費者接受度。

關鍵字

感性工學 ； 生活型態 ； 個性化 ； 回收布 ； 數位印花技術

並列摘要

This study aimed to explore light vehicle personalized cushion design and color acceptance, using recycled fiber fabric as the base material and color presentations of different color combinations coupled with digital inkjet textile printing. This study used the Kansie engineering method (Nagamachi 1995) for discussions according to preferences of specific life style groups in order to provide designers with cushion design results that meet the demands of various life style groups, and satisfy diversified and personalized cushion product design as the main purposes of this research. With the industry and consumers as research subjects, and for the in-depth understanding of the actual implementation and practices, the author of this study obtained relevant data by reviewing literature both at home and abroad, interviews, and on-site observations of 2011 the 6th Taiwan International Motorcycle Show, and personally experienced current personalized and customized cushion product designs. The author specifically studied the acceptance to specific groups of people regarding the personalized designs and colors of outdoor vehicle cushion products using PET recycled fabrics: 1) KJ method's convergence perpetual vocabulary; 2) MDS analysis of 8 color images; 3) in-depth interviews with consumers and the industry can provide designers with an important reference for personalized patterns and color designs of outdoor vehicles in the future. This study reached the following three conclusions: (1) The significance of cushion personalized design and color design had the following four attributes: A) an element of product features relating to consumer purchase intentions; B) consumer acceptance for the use of recycled materials was high; C) personalized pattern and color preference customization can enhancement of green product design operational performance; and D) enhancement of consumer satisfaction and loyalty. (2) The construction of design and color preferences of life styles of different groups of people can build complete personalized cushion product design samples. Regarding different recycled materials and color combinations, they should be reinforced according to three aspects, including material feature, design feature, and color combination preference to ensure personalized green product design quality and enhance consumer satisfaction and purchase intentions.

並列關鍵字

Kansie engineering method ； life style ； green design ； recycled fabric ； digital inkjet textile printing