好鞋評估因素之探討－製鞋業者之觀點

An Evaluation of Factors of Good Shoes-From the Viewpoints of Shoemaking

周瑞蓉(J. J. Chou)

《紡織綜合研究期刊》 24卷2期 (2014/04) Pp. 40-52

https://doi.org/10.6439/TTRJ.201404_24(2).0005

摘要

任何設計不當的鞋子，除造成穿者極度不舒服外，亦可能危害人體機能造成永久傷害。隨人們對於足部健康愈來愈重視的今天，瞭解製鞋業者如何評估一雙好鞋是值得研究。本研究以台南地區擁有五年以上工作經驗的製鞋業者為對象，先採用直接訪談之質性研究分析後，進而採用量化研究的模糊德菲法（FDM）及模糊層級分析法（FAHP）進行調查。研究結果顯示，好鞋評估因素的重要性，依構面指標排序為：走路舒適＞外觀行銷＞符合腳形＞材料選擇；19項評估因素絕對權重排序第一的是「良好的售後服務」。

關鍵字

製鞋業 ； 模糊德菲法 ； 模糊層級分析法

並列摘要

Not only could inappropriately designed shoes let people whoever wear them feel extremely uncomfortable but jeopardize human body and cause permanent harm to human functioning. Nowadays, while the whole society is paying more and more attention on foot health. It is worth while to do a research on the definition of good shoes among manufacturers. This research did a survey on subjects that have more than 5-year-experience on shoes manufacturing in Tainan region. First, the subjects were analyzed by the qualitative research results through direct interviews. Then subjects were further undertaken quantitatively research via Fuzzy Delphi Method and Fuzzy Analytic Hierarchy Process. The result reveals that the shopping factor index of good shoes are walking-comfort, figure and marketing, fitness of foot and the options of material which are in order of importance. Yet the satisfactory of after-sales service is absolutely the most weighted factor among all 19 factors evaluated.

並列關鍵字

Shoes manufacturers ； Fuzzy-DM ； Fuzzy-AHP