多媒體電腦產品開發之感性特質的研究

A Study of Perceptive Characteristics of Product Development on the Multimedia Computers

杜瑞澤(Jui-Che Tu) ； 林徨斌(Hwang-Bin Lin)

《大葉學報》 7卷1期 (1998/12) Pp. 55-64

https://doi.org/10.7119/JDYU.199812.0055

摘要

本研究以多媒體電腦為例，進行個人電腦在造形上之感性特質的探索。而研究的目的在瞭解資訊產品的感性特質以及消費者對個人電腦造形的感性訴求，最後找尋出個人電腦造形感覺意象所對應的設計特徵，以作為日後資訊產品設計之參考依據。在研究方法應用上，先經由專家訪談及問卷調查進行研究資料的蒐集，再運用語意差別法衡量消費者的感覺，依據回收的資料，以因素分析得知個人電腦的感性特質，再以複回歸分析得知各形容詞所對應的設計元件特徵。過程中並以變異數分析及卡方檢定去求得性別、產品知識程度及教育背景對感覺意象的差異所在。研究結果掌握了資訊產品的感性特質在於產品的造形、色彩、質感、尺寸、操作性各方面運用是否得當，同時得知個人電腦造形的五個感性特質包括追求個性化表現、力求配置型態上的和諧、要有良好的線條構成、注重格調以及在乎產品的外觀輪廓。

關鍵字

感性 ； 產品意象 ； 產品知識 ； 消費者需求 ； 語意差別法

並列摘要

The study takes multimedia computer as an example to explore the perceived characteristics of product form in personal computer. The purpose of the study is to realize the characteristics and perceptive needs of product form. As a result of study, it finds out the major design factors for personal computer appearance. In the application of research method, the study first collects data through depth interview from experts and questionnaire survey. Then, it uses the methods of semantic difference to analyze the consumer's feeling from data collected. According to the returned data, the perceptive characteristics of personal computer are gained by using factor analysis. Furthermore, it uses multi-regression analysis to find out the characters of each adjective paired-design attribute. In the processing of whole study, the differential analysis between sensation of image and sex, product understanding, level of education are tested by statistical analysis methods. In the conclusion, the study shows that perceptive characteristics of information product are the form, color, materials, size and operation of product. In the meantime, the characters of sensation from personal computer form should include outstanding, sleek, well-balanced, simple, decorative, powerful, spruce and calm on the appearance.

並列關鍵字

perceptive characteristics ； product image ； product knowledge ； consumer needs ； semantic difference