簡介「二十一世紀台灣發展觀光新戰略」

An Introduction to "Taiwan's New Tourism Development Strategies for the 21st Century"

王育群(Yu-Chun Wang)

《大葉學報》 9卷2期 (2000/12) Pp. 15-17

https://doi.org/10.7119/JDYU.200012.0015

摘要

有鑒於觀光是二十一世紀最有潛力明星產業，從國家發展的宏觀形勢來看，台灣觀光事業需要以新思維制定新政策，交通部遂責成觀光局以突破性、創新性思考研擬「二十一世紀台灣發展觀光新戰略」，作為未來觀光施政藍圖。在觀光新戰略形成過程中，經由廣徵專家意見、反覆研討作為修定之依據。而其內容重點包括觀光新思維、新願景、新目標，以及三大戰略方向，並依此衍生出十五項戰術。為使觀光新戰略能具體落實，觀光局已研訂行動執行方案，未來將結合各方力量共同打造台灣觀光新環境及國際新形象。

關鍵字

觀光發展 ； 觀光戰略

並列摘要

Tourism has been recognized as the most promising industry in the 21st century. At the macro level Taiwan must adapt new ways of thinking and innovative conceptualization to plan new strategies for its tourism development. To reach a consensus for the new strategies, the Tourism Bureau has opened its channels to academia and industry. A variety of issues have been discussed with tourism professionals, scholars, and practitioners for revisions through seminars and conferences. The new strategies consist of new thoughts, visions, and goal, and three major directions for tourism development, resulting in ten strategies to be undertaken. To implement these strategies and realize the goals, an action plan to be collaboratively implemented by the central and local governments in the future has been formulated. Ultimately, a viable environment for sustainable tourism development in Taiwan will be shaped and, thereby, a fresh, new image of Taiwan will emerge on the international tourism scene.

並列關鍵字

tourism development ； strategies for tourism development