我國資訊電子廠商策略聯盟夥伴選擇之研究

Partner Selection Determinants and Alliance Performance: An Empirical Study of Taiwan's Information Firms

李文瑞(Wen-Ruey Lee) ； 曹為忠(Wei-Chung Chao) ； 吳美珍(Mei-Chen Wu)

《管理評論》 19卷3期 (2000/09) Pp. 1-24

https://doi.org/10.6656/MR.2000.19.3.CHI.1

摘要

本研究旨在探討我國資訊電子業廠商之策略聯盟動機、聯盟夥伴選擇、及其與聯盟績效問之關係。針對61家從事聯盟活動之回卷廠商，利用因素分析、集群分析、相關分析、與多變量變異數分析進行實證研究，研究結果發現：我國資訊電子業廠商彼此之間，不論在策略聯盟動機或夥伴選擇準則，均存有顯著之差異；廠商之聯盟動機會顯著影響其夥伴選擇，而夥伴之選擇亦會顯著地影響其聯盟績效；「廠商所認知之產業關鍵成功因素」和「與該因素有關之夥伴選擇準則的權重」彼此之間存在顯著的正向關係。

關鍵字

聯盟動機 ； 夥伴選擇準則 ； 產業關鍵成功因素 ； 廠商競爭地位

並列摘要

Through making a survey of Taiwan's information firms, this study explores partner selection determinants and performance of their strategic alliances. By applying factor analysis, cluster analysis, correlation analysis, and MANOVA/ANOVA, sixty-one information firms are empirically analyzed. Findings of this study indicate that: There are significant differences among information firms in their alliance motives and partner selection criteria; Alliance motives and partner selection criteria have significant influence on partner selection and alliance performance respectively Firm's perceived importance of industry's key success factors are significantly and positively correlated with the weighting of corresponding partner selection criteria.

並列關鍵字

alliance motive ； partner selection criteria ； industry's key success

參考文獻

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