運用模糊多評準決策法評選我國3G電信執照發放策略

Using Fuzzy MCDM Approach to Evaluate Taiwan 3G Licensing Policies

虞孝成(Hsiao-Cheng Yu) ； 李宗耀(Zon-Yau Lee)

《管理評論》 21卷1期 (2002/04) Pp. 1-36

https://doi.org/10.6656/MR.2002.21.1.CHI.1

摘要

我國3G電信執照採取之發放方式，將對於政府之稅收、通信技術之提昇、電信服務應用之發展及資本市場資金之排擠效應都有深遠的影響。為了探討在制定3G執照發放政策時應如何達到滿足政府目標、挑選出最適當經營者目標及滿足消費者需求目標三個多目標構面，本研究在每一目標構面下各建立四項評量準則，針對四種3G執照發放策略建立多目標多評準之研究架構，經由問卷調查在電信相關領域之產、官、學、研學者專家，針對每種3G電信執照發放策略進行效用偏好調查，以有系統地整理呈現許多國內各電信領域專家對3G電信執照發放策略之意見。本研究採用模糊多層級多評準決策法(Fuzzy MCDM, Multi-criteria Decision Making)，針對我國3G電信執照之發放方式，進行實證研究分析，以供我國決策機關施政之參考。研究結果顯示「評審制」滿足多目標之效用最高，其次為「固定執照費評審制」及「評審競標制」，效用最低者為「多回合競標制」。

關鍵字

第三代行動通信 ； 多回合競標制 ； 評審制 ； 評審競標制 ； 固定執照費評審制 ； 模糊理論 ； 多評準決策

並列摘要

Alternative licensing policies for third-generation mobile communications services in Taiwan will have a profound impact on the government's fiscal income, the advancement of local telecommunications technologies and services, as well as the potential return of investment for 3G licensees. Evaluation criteria should include satisfying multi-objectives, i.e. the government's objectives, the consumers' objectives, and the objective of awarding the licenses to capable operators. Under each of the three first-tier objectives, four second-tier sub-objectives are used to assess to what extent the first-tier objectives are satisfied.
Scholars and experts in the Taiwan telecommunications arena were surveyed about their preferences among pairs of the above objectives. Additionally, they were also asked to estimate the utility of each one of the objectives achievable by alternative licensing policies. Fuzzy Multi-Criteria Decision Making methodology was then used to evaluate four 3G licensing policies in Taiwan, including: Auction, Beauty-Contest, Tender, and Beauty-Contest with Fixed License Fee. The survey results showed that the Beauty-Contest policy has the highest utility score in satisfying the multiple-objectives while the Auction policy comes up the last.

並列關鍵字

3G License ； Auction ； Beauty-Contest ； Tender ； Beauty Contest & Fixed Fee ； License ； Fuzzy ； MCDM

參考文獻

Bellman, R. E.,Zadeh, L. A.(1970).Decision-Making in a Fuzzy Environment.Management Science.17(4)

Buckley, J. J.(1985).Ranking Alternatives Using Fuzzy Numbers.Fuzzy Sets and Systems.15(1)

Dubois, D.,Prade, H.(1978).Operations on Fuzzy Numbers.International Journal of Systems Science.9(6)

Eli, N.(1997).Beyond Spectrum Auctions.Telecommunication Policy.21(5)

Kerzner, H.(1989).Project Management.New York:Van Nostrand Reinhold.