網際網路資訊系統實際使用前置因素之研究

The Study of Antecedents of Actual Usage for Internet Information System

池文海(Wen-Hai Chih) ； 邱天佑(Tien-You Chiu) ； 李立偉(Li-Wei Lee)

《品質學報》 19卷6期 (2012/12) Pp. 523-540

https://doi.org/10.6220/joq.2012.19(6).01

摘要

本研究以社會認知理論為基礎，整合科技接受模式、資訊系統成功模式、期望確認理論和自我效能理論，建構研究模型。目的為解釋影響網際網路入口網站使用者實際使用之前因變數。本研究共蒐集836份有效問卷，運用結構方程模式進行假說驗證。研究發現直接影響知覺易用性的所有前因變項依序為系統品質、自我效能與服務品質。直接影響知覺有用性的變項依序為系統品質、知覺易用性。直接影響確認的變項依序為服務品質、資訊品質。直接影響持續使用意圖的變項依序為滿意、知覺易用性。直接影響滿意的變項依序為確認、知覺有用性。直接影響實際使用的變項僅有持續使用意圖。

關鍵字

入口網站 ； 社會認知理論 ； 結構方程模式

並列摘要

This research is based on social cognitive theory, and integrates technology acceptance model, updated DeLone and McLean (1992) information systems success model, expectation confirmation theory and self efficacy theory to construct the research model. The purpose of this research is to explore the antecedents of actual usage of portal sites. Eight hundred and thirty six valid questionnaires were collected and analyzed by using structure equation modeling. The findings are: (1) All the directly influential factors on portal site's perceived ease of use are system quality, service quality and self efficacy, respectively. (2) All the directly influential factors on perceived usefulness are system quality and perceived ease of use, respectively. (3) Both service quality and information quality are directly influential factors to confirmation. (4) Both satisfaction and perceived ease of use are directly influential factors to intention. (5) Both confirmation and perceived usefulness are directly influential factors to satisfaction.

並列關鍵字

portal site ； social cognitive theory ； structural equation modeling

參考文獻

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