綜觀中國零售研究文獻和趨勢分析

Literature Review and Trend Analysis on Retailing Research in China

吳佩勳(Jane-Peihsun Wu) ； 吳業紅(Ye-Hong Wu)

《中山管理評論》 16卷2期 (2008/06) Pp. 295-319

https://doi.org/10.6160/2008.06.04

摘要

近年來，零售業在國民經濟中的重要作用日益突顯，發展迅猛。國內學術界對零售業的關注日益增加，相關理論研究也逐漸活躍起來。文章針對國內80年代以後有關零售的相關研究，從宏觀和微觀的角度進行了歸類總結。並且，文章針對當前我國零售業研究現狀，將文獻回顧重點放在連鎖經營、零售與電子商務以及農村零售連鎖三大領域。最後文章對我國零售業現狀進行了分析總結。在現實現狀與研究現狀兩方面基礎上，文章對我國零售研究做出了思考，對未來我國零售研究的方向提出了看法和建議。

關鍵字

零售業 ； 連鎖經營 ； 農村零售連鎖 ； 電子商務

並列摘要

In recent years, retailing is developing very fast and has played an more and more important role in the nation economy. As the increasing attention on retailing from the domestic and foreign academy, the related research on retailing is flourishing. This paper classifies and summarizes the related researches on retailing in China after 1980s. And also, base on the current research on retailing, the paper's literature review focuses on the 3 areas, which are chain store, c-commerce (mainly c-retailing), retailing and chain store in china countryside. Finally, together with the summarization of current retailing practice in china, the paper discusses and raises some suggestions on the future of china retailing research.

並列關鍵字

Retailing ； Chain Store ； Retailing and Chain Store in China Countryside ； E-commerce

參考文獻

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