This study discusses the influence of perceived time pressure on consumer psychological variables involving time-constrained Internet promotions. Transaction utility theory and risk-taking theory are applied to integrating perceived time pressure, perceived risk, perceived quality, perceived value, perceived fulfillment of shopping task, customer satisfaction, and repurchase intention. This study found that perceived time pressure increases perceived risk while decreases perceived quality and perceived fulfillment of shopping task given the same time constraint imposed on participants, and indirectly lowers customer satisfaction and repurchase intention.